Raluca specializes in media relations, strategic communications, social media, and content development, with in-depth consumer lifestyle brand experience.

Raluca has played an instrumental role in national publicity campaigns, consumer and event activations for hospitality and food & beverage leaders including Frito-Lay, Perrier-Jouët champagne, the Soho House Group, Mr. C Beverly Hills, Morgans Hotel Group, and Viceroy Hotel Group; in addition to global consumer brands, like Mattel/Barbie, TOMS Shoes, Marie Claire Magazine, Target, T-Mobile, Verizon, and more.

A native of Montreal, Canada, Raluca graduated from Concordia University with a Bachelor of Arts degree in journalism and is fluent in French; she is also a blogger and editor of the lifestyle site WhatWouldGwynethDo and is a contributing writer to The Huffington Post, The Chalkboard Mag and The Conversation.