A PR and social media partner since its inception, modern PR team members have worked on KidsFest since it was just an idea more than seven years ago! KidsFest is San Diego’s largest hands-on, creative festival for kids and their families. This weekend-long celebration of the imagination spans more than 100,000 square feet of interactive fun, dozens of activity stations and 50+ exhibitors. The event features the perfect mix of modern, imaginative play, with stylized event experiences by some of the top brands in children's products.
SCOPE OF WORK
- Pre-event publicity, including print features and extensive radio and TV broadcasts
- Real-time social media, engaging with fans and festival goers
- Developing and executing influencer campaigns with top area bloggers
- Counseling the festival on event marketing, social media, press and promotions