PAUL MITCHELL SUPERGIRL PRO SURF COMPETITION

  • Aerial Village View of Paul Mitchell Surf Pro
  • Supergirl Surf Pro Competition
  • Winner at Paul Mitchell Supergirl Pro
  • Winners at Paul Mitchell Supergirl Pro
  • Paul Mitchell Supergirl Surf Competition
  • Paul Mitchell Supergirl Surf Competition
  • Paul Mitchell Supergirl Surf Boards
  • Supergirl Surf Pro
  • Supergirl Pro Surf Contest in U-T San Diego
  • Supergirl Surfpro Competition on Good Morning San Diego
  • Supergirl-Pro-Logo copy

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RESULTS 

  • Over 1.2 BILLION media audience 
  • 5.1 MILLION social media impressions
  • 2.7 MILLION impressions with the branded hashtag #supergirlpro in ONE WEEK, all over the GLOBE
  • 515 online, print, broadcast and radio placements secured

SCOPE OF WORK 

The world’s top professional surfer girls competed in Oceanside, CA, for the largest women's surf contest in the world - produced by client, ASA. The Supergirl Pro featured a free action-packed festival village, driven to empower women of all ages with vendors, activities and entertainment. The modern PR team worked to publicize the event globally and engaged fans in an integrated social media campaign with hashtag #supergirlpro:

  • Major national news placements including Associated Press, MSN Fox Sports, Sports Illustrated, Reuters, Bloomberg Business
  • Dozens of national endemic and regional news/sports media outlets covered the event on-site 
  • 33 Live TV & radio segments with Fox 5, KUSI, NBC, ABC, CW, 91X and Jammin’ Z90
  • Lifestyle media pickups including Yahoo! Sports, Grind TV, Surf Channel, Surfer, Transworld Business, Surfline, Surfer’s Village

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