LAUNCHING SONY ACTION CAM / ASA’S NATIONALLY-TELEVISED SONY BIG AIR TRIPLES

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  • Trey Wood at the Sony Big Air Triples
  • Trey Wood Wins First Place at the Sony Big Air Triples
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  • Sony Action Cam Big Air Triples

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RESULTS

  • 4 MILLION media impressions
  • 1 MILLION social impressions on the branded hashtag during the event
  • Secured athlete product endorsements: 21+ posts per day (average) across athlete social media assets 

SCOPE OF WORK 

Sony was looking to make a big splash in the action sports market with the launch of their new point-of-view Action Cam. modern PR team members worked with client/event producer ASA on the nationally-televised Sony Big Air Triples event, including:

  • Securing endorsements from athletes for branded social media engagements
  • Developing & executing a lead-up social media "best trick" photo contest to promote event attendance/product awareness
  • On-site real-time social media, engaging with fans, athletes & on-lookers
  • High-impact media relations, earning more than 250+ placements up to & during the weekend event, including: Associated Press, KTLA, FOX, CNN.com and more

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