CATALINA FILM FESTIVAL

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  • 2014 Catalina Film Festival – “Left Behind” Premiere – Red Carpet with Cassi Thomas
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RESULTS 

  •  Earned 45.3+ BILLION MEDIA IMPRESSIONS
  •  4.1 MILLION + SOCIAL MEDIA IMPRESSIONS with hashtag #CatalinaFilm the month of event
  • Over 1100 print, online, broadcast, and radio placements secured
  • Top-tier national publicity included Us Weekly, People Magazine, Inside Edition, E! Online, Variety

SCOPE OF WORK  

Catalina Film Festival is an annual celebration of film on the West Coast's only resort island featuring more than 75 films, nightly events, awards show, and entertainment, to benefit the Catalina Island Conservancy. Modern PR implemented publicity strategies for all festival events, including managing celebrity appearances on the red carpet and media/press relations.

  • Secured major NATIONAL entertainment news coverage from The Wrap, Reuters Online, NBC Los Angeles, LA Times, E! Online, IMDb, Perez Hilton, OK! Magazine, Just Jared, MTV Online, Yahoo!, Daily Mail, Billboard, The Movie Report, Entertainment Weekly
  • Targeted regional press coverage in Southern California media including CBS (KCAL 9), LA Confidential, Laguna Beach Magazine, The Hollywood Reporter, Catalina Islander, Press Pass LA, eCatalina
  • Managed red carpet arrivals and appearances from A-list celebrities including William H. Macy, Emmy Rossum, Andy Garcia, Jordin Sparks, Roman Coppola, Jason Ritter, Kate Bosworth, Sharon Stone, Patricia Arquette, and Jon Favreau to leverage placements in national outlets, more than doubling press coverage from year one to year two.

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