- 105 million audience impressions
- 6.5 million in publicity value
- Earned more than 300 articles, TV, and radio segments each season
SCOPE OF WORK
modern PR founder, Jenn, worked with both Bear Mountain and Snow Summit Mountain Resort properties to publicize more than 30 events per season and manage media relations.
- Leveraged pros Hana Beaman, Louie Vito, Lauri Heiskari, Seth Huot, Nima Jalali, Simon Chamberlain and JP Walker to setup photo shoots and interviews both in-studio and onsite at Bear Mountain
- Publicized events like Grenade Games, etnies' GVR (Goofy Vs. Regular), Hot Dawgz and Hand Rails and more!
- Facilitated on-site media tours, media lessons and on-site coverage