BIG BEAR MOUNTAIN

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RESULTS 

  • 105 million audience impressions
  • 6.5 million in publicity value
  • Earned more than 300 articles, TV, and radio segments each season

SCOPE OF WORK

modern PR founder, Jenn, worked with both Bear Mountain and Snow Summit Mountain Resort properties to publicize more than 30 events per season and manage media relations.

  • Leveraged pros Hana Beaman, Louie Vito, Lauri Heiskari, Seth Huot, Nima Jalali, Simon Chamberlain and JP Walker to setup photo shoots  and interviews both in-studio and onsite at Bear Mountain
  • Publicized events like Grenade Games, etnies' GVR (Goofy Vs. Regular), Hot Dawgz and Hand Rails  and more!
  • Facilitated on-site media tours, media lessons and on-site coverage

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