Our Team

modern PR specializes in consumer PR, social media and marketing communications campaigns that deliver big agency results with the hands-on client service you only get from a boutique firm.

With team members in Orange County, Los Angeles, San Diego & Seattle, you can bank on modern to execute strategic communications campaigns with major impact -- whether it's targeting your core audiences in major U.S. markets, or reaching the masses nationally.

  • Jennifer Chidester

    Jennifer is a seasoned practitioner who holds her BA in Mass Communications, MA in Media Studies, and brings nearly 20 years of diverse PR, social media, digital and influencer marketing experience to the table. Some of the biggest global household names have entrusted Jennifer with their brands because of her forte developing high-impact consumer campaigns that build loyal fans, motivate consumer behaviors, and move the needle on results. She's skilled at carrying out multi-disciplined communications tactics, leveraging digital, influencer, RD, and traditional media communications, with a keen eye on ensuring brand continuity across the board. Her experience includes work with California Strawberry Commission, Feeding America, Pfizer, Sony, Fair Isaac, Marriott, Hilton, and Warner Bros., to name a few. An analytical and forward-thinking strategist, Jennifer excels in both producing big ideas and drilling down to cover even the most minute tactical details … which came in handy in her past life in public affairs, managing high profile So Cal government projects, campaigns, and initiatives.   A street-smart media strategist, Jennifer’s clients have been featured on “Today Show,” “Good Morning America,” CNBC, Fox Business, MSNBC, CNN; in Food & Wine, Weight Watchers, People, Us Weekly, USA Today, Cosmo, Redbook, Woman’s Day, Wall Street Journal, and many more. Jennifer and her team have earned more than 20 national, regional and industry awards. She has also been honored by her peers as a “40 Under 40” young entrepreneur and Women Who Move the City.  ...

  • Raluca State

    Raluca specializes in media relations, strategic communications, social media, and content development, with in-depth consumer lifestyle brand experience. Raluca has played an instrumental role in national publicity campaigns, consumer and event activations for hospitality and food & beverage leaders including Frito-Lay, Perrier-Jouët champagne, the Soho House Group, Mr. C Beverly Hills, Morgans Hotel Group, and Viceroy Hotel Group; in addition to global consumer brands, like Mattel/Barbie, TOMS Shoes, Marie Claire Magazine, Target, T-Mobile, Verizon, and more. A native of Montreal, Canada, Raluca graduated from Concordia University with a Bachelor of Arts degree in journalism and is fluent in French; she is also a blogger and editor of the lifestyle site WhatWouldGwynethDo and is a contributing writer to The Huffington Post, The Chalkboard Mag and The Conversation.  ...

  • Maya Del Guidice

    "Maya Del Guidice is a PR and marketing communications strategist with 15+ years experience delivering unparalleled results for nonprofit, public and corporate clients. With a strong background in public education, Maya has specific experience in building program and service awareness among diverse socioeconomic and minority audiences and has developed and implemented outreach campaigns for the healthcare, education, and construction industries. Maya was a member of the San Diego Community College District Propositions S&N $1.5 billion Construction Bond Program promoting increased use, capacity building and sustainability of small and historically underutilized businesses. She was also instrumental on the San Diego County Regional Airport Authority strategic communication team for a multi-million dollar, countywide educational public outreach campaign, as well as with the National Foundation for Autism Research, where she increased public awareness efforts of Autism understanding among the Latino community. Additionally Maya played a role on the marketing and advertising creative team that directed and implemented nation-wide minority-targeted public education campaigns for the YMCA of the USA and Women, Infants, and Children (WIC) program. Maya has also worked with W Hotel, Seattle International Film Festival, Bumbershoot Music Festival, and most recently launched initiatives for the Philadelphia Autism Center of Excellence as well as the Bill and Melinda Gates Foundation."...

  • JP Petrini

    "Jennifer “JP” Petrini brings more than 10 years of media, publishing, PR and event production experience from So Cal to the East Coast. Most recently, JP held the position of Associate Editor for Ceremony Magazine’s four annual city editions in Los Angeles, Orange County, San Diego and San Francisco, working with more than 250 luxury wedding industry clients to produce editorial content, stylized photo shoots, featured articles, and conceptualized strategic advertising campaigns. Prior to being on the media side, JP resided on the East Coast and worked as the PR & Events Manager for Diana Rua Media, a boutique marketing firm, focused on consumer, hospitality and nonprofit clients. AT DRM, JP produced more than 100 fashion shows and events, including the Major League Baseball Player Association’s All-Star Party, Cystic Fibrosis Foundation fundraiser with guest performer Wiz Khalifa, and the Grand Opening of Audi South Hills. Other notable brands included Moet Hennessy, Miller/Coors, Belvedere, Red Bull, Mini Cooper, American Liver Foundation, and Dior. JP has also held the positions of Editor-in-Chief at MANIAC Magazine and as the Executive Marketing Manager for Philip Pelusi Hair Salons & Phyto-Life Systems. She continues to develop content as a fashion and lifestyle writer and contributes to DMS partner sites, eHow and Livestrong."...

  • Robin Plotkin

    Robin Plotkin, RD, LD,  is a multifaceted communicator, registered dietitian, and culinary nutritionist who brings extensive food industry insight to the table. Robin’s practical kitchen knowledge and passion for food, cooking, and retail markets have helped her deliver exceptional results for commodities and companies the likes of Welch’s, California Strawberries, Campbell’s, ALDI, Daisy Brand, Metamucil, and more. As a credible, knowledgeable, and connected food and nutrition expert, Robin’s become a go-to source for media, frequently quoted by reporters. She’s been cited in such publications as Huffington Post, US News, Health Magazine, USA Today, Prevention Magazine, Today’s Dietitian, and Woman’s Day. From representing brands at trade shows, exhibits, cooking classes, and industry events, to helping companies better understand consumer behavior and trends as they relate to health, wellness, and retail, Robin’s been a trusted culinary communications professional for 15 years....

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