Monthly Archives: November 2013

your pitch needs a trim!

If you’ve ever sent me a media pitch to review, you’ve seen these words: cut it in half. It might be surprising coming from me, the person who couldn’t make a long story short if her life depended on it, but when it comes to pitches I’m all about making the biggest impact with the fewest…
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multitasking: it’s like crack

Apparently multitasking is a bad thing. Recent research suggest it makes us less productive and more stressed. When you have a home office and two kids, it’s virtually impossible not to try and do 5 things at once. After all, you have two hands, 12 emails, two conference calls, two mouths to feed, a deadline…
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