what we do: snapshot

Our agency was founded by a 20-year PR vet and seasoned social media strategist to meet today’s modern business needs with smart, relevant, strategic PR. Beyond just inking press hits or churning out Facebook posts, we focus on communications programs from a 360 point of view. We maximize our expertise in social media, media, digital and influencer relations: that sweet spot where PR & social media converge to create high-impact results that are both creative and data-driven.

Today’s consumer is complex. How they get their news, their inspiration, their info about food, and what drives them to purchase has completely evolved.

Your PR agency should be evolved, too.


SMART, CREATIVE, MEASURABLE SOCIAL MEDIA

From content creation to thoughtfully-curated social feeds, fan building, campaign execution and all the details in between, Modern starts with measurable goals and executes data-driven social media programs that spur genuine consumer engagement, earn meaningful exposure to target audiences, and exceed client goals.

INFLUENCER RELATIONS

A smart communications program taps on-goal (and on-brand) strategies to leverage online influencers to facilitate relationship-building, create brand and product awareness, and authentically engage the brand with the influencer's curated audiences. From blogs, to video, to live social reporting, Modern is skilled in developing targeted programs that take your brand to the next level online.

SOCIAL ADVERTISING

Social media advertising is one of the fastest and most cost-effective ways to reach your audience where they live and breathe — online and on their phones. As consumers turn to social media first for news, information, product reviews and purchasing advice, Modern is poised to deliver proven ROI for your social ad spend.

PUBLIC & COMMUNITY AFFAIRS, ISSUES MANAGEMENT

Modern's team members have developed public affairs and issues management campaigns for some of California's most significant government, transportation, agriculture, and labor issues. Our award-winning communication programs are wide ranging -- from activating hyper-targeted digital, social and influencer programs, to building mass support for ballot initiatives via coalitions, and grassroots-level programs.

MEDIA RELATIONS

If you're looking to make your mark with media — turn to Modern. Whether it’s Associated Press and CNBC, People Magazine and Us Weekly, a cover placement in a trade publication, niche outlets like action sports— even a local market morning show — our clients make headlines. We have unparalleled relationships with media across the country. Plus, we have a team of media relations experts in major cities, from Southern California to Seattle and New York.

EVENT PRODUCTION & PROMOTION

From nationally-televised events to social-centric, consumer-driven product launches, pop-up lounges and trade shows — our team takes the worry out of your hands to flawlessly execute an event from beginning to end.

case studies

mod blog